{"id":285,"date":"2026-07-20T15:08:22","date_gmt":"2026-07-20T15:08:22","guid":{"rendered":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/34-%c2%b7-crm-customer-relationship-management\/"},"modified":"2026-07-20T15:47:44","modified_gmt":"2026-07-20T15:47:44","slug":"34-%c2%b7-crm-customer-relationship-management","status":"publish","type":"termos_glossario","link":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/34-%c2%b7-crm-customer-relationship-management\/","title":{"rendered":"34 \u00b7 CRM \u2014 Customer Relationship Management"},"content":{"rendered":"<article class=\"db-glossary-entry\">\n<p class=\"db-glossary-summary\">Estrat\u00e9gia e sistema para registrar, organizar e usar dados de clientes, contatos, atividades e oportunidades.<\/p>\n<h2>Defini\u00e7\u00e3o<\/h2>\n<p>Estrat\u00e9gia e sistema para registrar, organizar e usar dados de clientes, contatos, atividades, oportunidades e hist\u00f3rico de relacionamento.<\/p>\n<h2>Aplica\u00e7\u00e3o no canal<\/h2>\n<p>No canal indireto, centraliza carteira, agenda, pipeline, acordos e informa\u00e7\u00f5es que n\u00e3o devem ficar apenas com o vendedor.<\/p>\n<h2>Exemplo pr\u00e1tico<\/h2>\n<p>A equipe registra visitas, oportunidades, pr\u00f3ximos passos e motivos de perda em um CRM.<\/p>\n<h2>Indicadores<\/h2>\n<p>Ado\u00e7\u00e3o; dados completos; convers\u00e3o; ciclo de venda; reten\u00e7\u00e3o.<\/p>\n<h2>Termos relacionados<\/h2>\n<p>Pipeline; forecast; automa\u00e7\u00e3o da for\u00e7a de vendas.<\/p>\n<\/article>\n","protected":false},"template":"","categoria_glossario":[12],"class_list":["post-285","termos_glossario","type-termos_glossario","status-publish","hentry","categoria_glossario-gestao-comercial-produtividade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>34 \u00b7 CRM \u2014 Customer Relationship Management - DISTRIBUI\u00c7\u00c3O BRASIL<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"34 \u00b7 CRM \u2014 Customer Relationship Management - DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gia e sistema para registrar, organizar e usar dados de clientes, contatos, atividades e oportunidades. 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