{"id":283,"date":"2026-07-20T15:08:21","date_gmt":"2026-07-20T15:08:21","guid":{"rendered":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/29-%c2%b7-politica-comercial\/"},"modified":"2026-07-20T15:47:43","modified_gmt":"2026-07-20T15:47:43","slug":"29-%c2%b7-politica-comercial","status":"publish","type":"termos_glossario","link":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/29-%c2%b7-politica-comercial\/","title":{"rendered":"29 \u00b7 Pol\u00edtica comercial"},"content":{"rendered":"<article class=\"db-glossary-entry\">\n<p class=\"db-glossary-summary\">Conjunto formal de regras para pre\u00e7os, descontos, prazos, volumes, territ\u00f3rios, canais e exce\u00e7\u00f5es.<\/p>\n<h2>Defini\u00e7\u00e3o<\/h2>\n<p>Conjunto formal de regras para pre\u00e7os, descontos, prazos, volumes, territ\u00f3rios, canais, verbas e exce\u00e7\u00f5es.<\/p>\n<h2>Aplica\u00e7\u00e3o no canal<\/h2>\n<p>Reduz conflito, protege margem e d\u00e1 previsibilidade \u00e0 ind\u00fastria, aos distribuidores e \u00e0 equipe comercial.<\/p>\n<h2>Exemplo pr\u00e1tico<\/h2>\n<p>Clientes s\u00e3o classificados por segmento e recebem faixas de desconto e prazo predefinidas.<\/p>\n<h2>Indicadores<\/h2>\n<p>Desconto m\u00e9dio; exce\u00e7\u00f5es; margem; inadimpl\u00eancia; compliance.<\/p>\n<h2>Termos relacionados<\/h2>\n<p>Pricing; conflito de canais; governan\u00e7a.<\/p>\n<\/article>\n","protected":false},"template":"","categoria_glossario":[11],"class_list":["post-283","termos_glossario","type-termos_glossario","status-publish","hentry","categoria_glossario-trade-marketing-portfolio-demanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>29 \u00b7 Pol\u00edtica comercial - DISTRIBUI\u00c7\u00c3O BRASIL<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"29 \u00b7 Pol\u00edtica comercial - DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"og:description\" content=\"Conjunto formal de regras para pre\u00e7os, descontos, prazos, volumes, territ\u00f3rios, canais e exce\u00e7\u00f5es. Defini\u00e7\u00e3o Conjunto formal de regras para pre\u00e7os, descontos, prazos, volumes, territ\u00f3rios, canais, verbas e exce\u00e7\u00f5es. Aplica\u00e7\u00e3o no canal Reduz conflito, protege margem e d\u00e1 previsibilidade \u00e0 ind\u00fastria, aos distribuidores e \u00e0 equipe comercial. 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