{"id":280,"date":"2026-07-20T15:08:21","date_gmt":"2026-07-20T15:08:21","guid":{"rendered":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/30-%c2%b7-pricing\/"},"modified":"2026-07-20T15:47:43","modified_gmt":"2026-07-20T15:47:43","slug":"30-%c2%b7-pricing","status":"publish","type":"termos_glossario","link":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/30-%c2%b7-pricing\/","title":{"rendered":"30 \u00b7 Pricing"},"content":{"rendered":"<article class=\"db-glossary-entry\">\n<p class=\"db-glossary-summary\">Processo de definir e gerir pre\u00e7os considerando valor, custos, concorr\u00eancia, canal e objetivos estrat\u00e9gicos.<\/p>\n<h2>Defini\u00e7\u00e3o<\/h2>\n<p>Processo de definir e gerir pre\u00e7os considerando valor para o cliente, custos, concorr\u00eancia, elasticidade, canal, impostos e objetivos estrat\u00e9gicos.<\/p>\n<h2>Aplica\u00e7\u00e3o no canal<\/h2>\n<p>No canal indireto, precisa considerar a margem de cada elo e a coer\u00eancia entre pre\u00e7o de sell-in, pre\u00e7o ao varejo e pre\u00e7o ao consumidor.<\/p>\n<h2>Exemplo pr\u00e1tico<\/h2>\n<p>A ind\u00fastria redesenha a escada de pre\u00e7os para evitar que o canal direto inviabilize o distribuidor.<\/p>\n<h2>Indicadores<\/h2>\n<p>Pre\u00e7o m\u00e9dio; margem; elasticidade; \u00edndice de pre\u00e7o; dispers\u00e3o.<\/p>\n<h2>Termos relacionados<\/h2>\n<p>Pol\u00edtica comercial; margem de contribui\u00e7\u00e3o; revenue management.<\/p>\n<\/article>\n","protected":false},"template":"","categoria_glossario":[11],"class_list":["post-280","termos_glossario","type-termos_glossario","status-publish","hentry","categoria_glossario-trade-marketing-portfolio-demanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30 \u00b7 Pricing - DISTRIBUI\u00c7\u00c3O BRASIL<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 \u00b7 Pricing - DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"og:description\" content=\"Processo de definir e gerir pre\u00e7os considerando valor, custos, concorr\u00eancia, canal e objetivos estrat\u00e9gicos. Defini\u00e7\u00e3o Processo de definir e gerir pre\u00e7os considerando valor para o cliente, custos, concorr\u00eancia, elasticidade, canal, impostos e objetivos estrat\u00e9gicos. Aplica\u00e7\u00e3o no canal No canal indireto, precisa considerar a margem de cada elo e a coer\u00eancia entre pre\u00e7o de sell-in, pre\u00e7o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/30-\u00b7-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T15:47:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/glossario\\\/30-%c2%b7-pricing\\\/\",\"url\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/glossario\\\/30-%c2%b7-pricing\\\/\",\"name\":\"30 \u00b7 Pricing - DISTRIBUI\u00c7\u00c3O BRASIL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/#website\"},\"datePublished\":\"2026-07-20T15:08:21+00:00\",\"dateModified\":\"2026-07-20T15:47:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/glossario\\\/30-%c2%b7-pricing\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/glossario\\\/30-%c2%b7-pricing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/glossario\\\/30-%c2%b7-pricing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"30 \u00b7 Pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/#website\",\"url\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/\",\"name\":\"DISTRIBUI\u00c7\u00c3O BRASIL\",\"description\":\"BEM VINDO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenciapsmidia.com.br\\\/distribuicao\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"30 \u00b7 Pricing - DISTRIBUI\u00c7\u00c3O BRASIL","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"30 \u00b7 Pricing - DISTRIBUI\u00c7\u00c3O BRASIL","og_description":"Processo de definir e gerir pre\u00e7os considerando valor, custos, concorr\u00eancia, canal e objetivos estrat\u00e9gicos. 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