{"id":279,"date":"2026-07-20T15:08:20","date_gmt":"2026-07-20T15:08:20","guid":{"rendered":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/27-%c2%b7-mix-de-portfolio\/"},"modified":"2026-07-20T15:47:42","modified_gmt":"2026-07-20T15:47:42","slug":"27-%c2%b7-mix-de-portfolio","status":"publish","type":"termos_glossario","link":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/27-%c2%b7-mix-de-portfolio\/","title":{"rendered":"27 \u00b7 Mix de portf\u00f3lio"},"content":{"rendered":"<article class=\"db-glossary-entry\">\n<p class=\"db-glossary-summary\">Composi\u00e7\u00e3o de produtos e SKUs ofertados a um cliente, canal ou territ\u00f3rio.<\/p>\n<h2>Defini\u00e7\u00e3o<\/h2>\n<p>Composi\u00e7\u00e3o de produtos e SKUs ofertados a um cliente, canal ou territ\u00f3rio. O mix ideal equilibra giro, margem, papel estrat\u00e9gico e necessidade do shopper.<\/p>\n<h2>Aplica\u00e7\u00e3o no canal<\/h2>\n<p>A gest\u00e3o de mix evita depend\u00eancia de poucos itens e reduz complexidade improdutiva.<\/p>\n<h2>Exemplo pr\u00e1tico<\/h2>\n<p>Uma padaria recebe um mix curto de alto giro; um supermercado recebe sortimento mais amplo.<\/p>\n<h2>Indicadores<\/h2>\n<p>SKUs por cliente; mix m\u00e9dio por pedido; margem; ruptura.<\/p>\n<h2>Termos relacionados<\/h2>\n<p>Sortimento; curva ABC; positiva\u00e7\u00e3o.<\/p>\n<\/article>\n","protected":false},"template":"","categoria_glossario":[11],"class_list":["post-279","termos_glossario","type-termos_glossario","status-publish","hentry","categoria_glossario-trade-marketing-portfolio-demanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>27 \u00b7 Mix de portf\u00f3lio - DISTRIBUI\u00c7\u00c3O BRASIL<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27 \u00b7 Mix de portf\u00f3lio - DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"og:description\" content=\"Composi\u00e7\u00e3o de produtos e SKUs ofertados a um cliente, canal ou territ\u00f3rio. Defini\u00e7\u00e3o Composi\u00e7\u00e3o de produtos e SKUs ofertados a um cliente, canal ou territ\u00f3rio. O mix ideal equilibra giro, margem, papel estrat\u00e9gico e necessidade do shopper. Aplica\u00e7\u00e3o no canal A gest\u00e3o de mix evita depend\u00eancia de poucos itens e reduz complexidade improdutiva. 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