{"id":272,"date":"2026-07-20T15:08:17","date_gmt":"2026-07-20T15:08:17","guid":{"rendered":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/22-%c2%b7-sell-out\/"},"modified":"2026-07-20T15:47:41","modified_gmt":"2026-07-20T15:47:41","slug":"22-%c2%b7-sell-out","status":"publish","type":"termos_glossario","link":"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/22-%c2%b7-sell-out\/","title":{"rendered":"22 \u00b7 Sell-out"},"content":{"rendered":"<article class=\"db-glossary-entry\">\n<p class=\"db-glossary-summary\">Venda realizada pelo varejo ao consumidor final.<\/p>\n<h2>Defini\u00e7\u00e3o<\/h2>\n<p>Venda realizada pelo varejo ao consumidor final. Em alguns contextos do canal indireto, o termo tamb\u00e9m \u00e9 usado para a sa\u00edda do distribuidor ao varejo; por isso, a defini\u00e7\u00e3o deve ser alinhada entre as partes.<\/p>\n<h2>Aplica\u00e7\u00e3o no canal<\/h2>\n<p>\u00c9 a medida mais pr\u00f3xima da demanda real e orienta reposi\u00e7\u00e3o, promo\u00e7\u00e3o, sortimento e avalia\u00e7\u00e3o de distribui\u00e7\u00e3o.<\/p>\n<h2>Exemplo pr\u00e1tico<\/h2>\n<p>O produto saiu da loja para o consumidor, registrado no checkout.<\/p>\n<h2>Indicadores<\/h2>\n<p>Unidades e valor vendidos; velocidade; share; ruptura.<\/p>\n<h2>Termos relacionados<\/h2>\n<p>Sell-in; sell-through; demanda.<\/p>\n<\/article>\n","protected":false},"template":"","categoria_glossario":[11],"class_list":["post-272","termos_glossario","type-termos_glossario","status-publish","hentry","categoria_glossario-trade-marketing-portfolio-demanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22 \u00b7 Sell-out - DISTRIBUI\u00c7\u00c3O BRASIL<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 \u00b7 Sell-out - DISTRIBUI\u00c7\u00c3O BRASIL\" \/>\n<meta property=\"og:description\" content=\"Venda realizada pelo varejo ao consumidor final. Defini\u00e7\u00e3o Venda realizada pelo varejo ao consumidor final. Em alguns contextos do canal indireto, o termo tamb\u00e9m \u00e9 usado para a sa\u00edda do distribuidor ao varejo; por isso, a defini\u00e7\u00e3o deve ser alinhada entre as partes. 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