{"version":"1.0","provider_name":"DISTRIBUI\u00c7\u00c3O BRASIL","provider_url":"https:\/\/agenciapsmidia.com.br\/distribuicao","author_name":"distribuicao","author_url":"https:\/\/agenciapsmidia.com.br\/distribuicao\/author\/distribuicao\/","title":"41 \u00b7 Custo de servir (Cost to Serve) - DISTRIBUI\u00c7\u00c3O BRASIL","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rYryEkvExq\"><a href=\"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/41-%c2%b7-custo-de-servir-cost-to-serve\/\">41 \u00b7 Custo de servir (Cost to Serve)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/agenciapsmidia.com.br\/distribuicao\/glossario\/41-%c2%b7-custo-de-servir-cost-to-serve\/embed\/#?secret=rYryEkvExq\" width=\"600\" height=\"338\" title=\"&#8220;41 \u00b7 Custo de servir (Cost to Serve)&#8221; &#8212; DISTRIBUI\u00c7\u00c3O BRASIL\" data-secret=\"rYryEkvExq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/agenciapsmidia.com.br\/distribuicao\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Custo total para atender um cliente, canal, pedido, produto ou rota \u2014 do pedido \u00e0 entrega. Defini\u00e7\u00e3o Custo total para atender um cliente, canal, pedido, produto ou rota, incluindo venda, processamento, armazenagem, separa\u00e7\u00e3o, transporte, devolu\u00e7\u00e3o, cr\u00e9dito e suporte. Aplica\u00e7\u00e3o no canal Revela clientes que faturam muito, mas consomem margem por baixa densidade, urg\u00eancia, pequenas entregas [&hellip;]"}